MISSION:
Less than half the people who need therapy actually get it. BetterHelp is the largest therapy brand in North America. The way they grow their impact is to grow therapy. They asked DiGo to help them crack this challenge, so we did.
UNLOCKED INSIGHT:
From relying on the well-meaning but poor advice of non-professionals and white-knuckling it alone to getting better in therapy. This adds up to millions more people taking advantage of professional psychotherapy.
GAME PLAN:
Advice that actually helps
Out-of-Home Ads
We created OOH ads that showcased the kind of
"advice" that people often receive from friends or family, which may not be as helpful as they wish compared to a licensed therapist.
"advice" that people often receive from friends or family, which may not be as helpful as they wish compared to a licensed therapist.
Sponsored Social Posts
We put a spin on motivational quotes that people who struggle with mental health feel alienated to and consider unhelpful advice.
BONUS ROUND:
Winter Social
Holiday movie classics feel like the best activity to spend the winter holidays with family. Unfortunately, that feeling is shared with people who suffer from depression and anxiety. We decided this was a way to reach people and let them know that they can receive mental health assistance with BetterHelp.
CREDITS:
Agency - DiMassimo Goldstein (DiGo)
Art Direction - Kenneth Medina, Hadas Lederer
Copywriting - Rachel Koren
Creative Direction - Katheryn Refroe, Paul Fix, Chris Martin
Senior Design - Matty Poitras
