MISSION:
Bumble is a location-based social application that facilitates communication between interested users. In heterosexual matches, only female users can make the first contact with matched male users, while in same-sex matches either person can send a message first. Increase awareness of the newer friendship and business aspects of Bumble, in addition to their already existing dating service.
UNLOCKED INSIGHT:
There are always people we can’t seem to avoid no matter how hard we try; the loud neighbors, your crazy aunt, that annoying coworker. So we should at least be able to find the relationships we actually want.
GAME PLAN:
Positioning Bumble as a service that will help you find all of the relationships you actually want by creating print ads that bring light, too, and poke fun at all of the relationships you have no control over in life.
Print Ads
We want to let people know that they don't have to stay stuck to the current relationships they have, whether they are romantic relationships, friendships, or even business partnerships.
BONUS ROUND:
Bumble BFF Social
Social events where BFFs who met through Bumble can take advantage and have fun in this space filled with games, activities, drinks, and food. The BFF Social doesn't have to be a one-time occasion, Bumble will organize local chapters in major cities where people can continue to organize and host more BFF Socials.
CREDITS:
Art Direction - Kenneth Medina
Copywriting - Shane Tepper
