MISSION:
People in the region choose White Plains Hospital for general everyday care but they choose NYC hospitals for more serious issues. We need to motivate them to choose White Plains Hospital for life’s more complex health issues.
UNLOCKED INSIGHT:
White Plains Hospital has an opportunity to capture more market share from NYC hospitals which locals can perceive as having better specialist doctors and stronger specialized care.
GAME PLAN:
Position White Plains Hospital makes a positive impact during life’s most important moments
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Every day is made of 86,400 seconds. And every one of them can mean the world to someone. Each moment can be the moment they meet a new child, see the recognition in a loved one’s eyes after surgery, or get a clean bill of health after a struggle with cancer. Let’s celebrate all those moments.
Cardiology
When you're taking care of your heart, it's best to be a little closer to home and your support system. And now at White Plains Hospital, advanced cardiac surgery is available nearby.
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Animated Banner Ads
CREDITS:
Agency - DiMassimo Goldstein (DiGo)
Art Direction - Kenneth Medina, Hadas Lederer, Jack Clifford
Copywriting - Rachel Koren
Creative Direction - Paul Fix, Chris Martin
